Case Study

Innerwell

Industry: Health & Wellness
Channels: Meta

Driving new patient acquisition & efficient, sustainable growth on Meta

100s

1.5M+

of creative
iterations tested

impressions on a single creative

3.4%

2.8x

CTR on top-performing assets

avg ROAS across campaigns

“Creative Adbundance is adept at making on-brand ad creative that feels native to the platform it's running on, and most of all, PERFORMS. And they help us do it at scale and on a startup budget. That's no small feat, and it's helped us scale paid social while bringing down CPMs and CPAs. If you're investing in paid social, but you're not investing in performance creative, you are lighting money on fire.”

– Anthony Mangia, Co-Founder • Innerwell

Innerwell is invested in delivering a cutting edge digital experience with an emphasis on therapy, increasing the opportunity for reflection, expansion and transformation. They harness the full power of ketamine and help lighten the minds of millions.

We partnered with Innerwell to drive new patient acquisition using a creative strategy built on compelling storytelling, including real patient and doctor testimonials, and iterative creative testing that educated potential customers and incentivized them to convert. 

By developing impactful creative, we increased engagement while lowering acquisition costs. Our data-driven approach ensured sustainable growth, establishing Innerwell as a leader in their category.

The partnership resulted in:

  1. 100+ creatives tested across formats and hooks, allowing us to rapidly identify high-performing narratives and visual styles.

  2. Top-performing creatives exceeded 1.5 million impressions, with standout assets achieving click-through rates (CTR) over 3.4%, signaling strong audience relevance.

  3. Efficient scaling across Meta, driving an average ROAS of 2.8x across campaigns and sustained delivery over six figures in spend.

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