A woman smiling at the camera holding a bottle of garcinia cambogia supplement, with a graphic showing post-bariatric surgery options like stronger nails, thicker hair, and glowing skin, while a comment overlay asks about her hair and nails after bariatric surgery.

Case Study

BariLife

Industry: Health & Wellness
Channels: Meta • TikTok

Driving 4.3X ROAS with direct-response creatives & variations to optimize Meta & TikTok campaigns

4X

2.3%

Average ROAS

CTR

BariLife, a leading provider of bariatric vitamins and supplements, sought to enhance their creative output and increase ROAS through campaign optimizations.

They partnered with Creative AdBundance to accelerate creative development and drive campaign improvements through proven concepts and creative variations.

Together, we developed authentic static and video creatives that resonated with the bariatric community. Each piece of net-new content was built on direct response principles, trending concepts, and past learnings to maximize performance, while creative variations were used to boost conversions.

The partnership resulted in:

  1. Achieved ROAS ranging from 2.5x to 4.3x across campaigns

  2. Reached click-through rates up to 2.31% on top-performing creatives

  3. Increased conversions while maintaining an efficient CPA through authentic storytelling and direct-response principles

  4. Scaled winning creative variations to sustain performance and extend ad lifespan

Post-bariatric surgery health assessment with indicators for hair thinning, brittle nails, dry dull skin, stronger nails, thicker hair, and glowing skin. Hand holding capsules is shown next to the assessment.
Side-by-side advertisement featuring a black-and-white image of a hairbrush with tangled hair on the left and a yellow background with a white bottle labeled 'BariLife Bariatric Glow' on the right, promoting hair, skin, and nail support to decrease hair loss by 30%.
A woman holds a bottle of barilife bariatric glow supplement near her face, smiling. There is a review from Melissa about the product's positive effects on her nails and hair above her head, with the barilife logo at the top of the image.
A hand holding a white bottle labeled 'Bariatric Glow' supplements for hair, skin, and nails. The background shows a kitchen with a white countertop and black cabinets.

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