Case Study

BariLife

Industry: Health & Wellness
Channels: Meta • TikTok

Driving 4.3X ROAS with direct-response creatives & variations to optimize Meta & TikTok campaigns

4X

2.3%

Average ROAS

CTR

BariLife, a leading provider of bariatric vitamins and supplements, sought to enhance their creative output and increase ROAS through campaign optimizations.

They partnered with Creative AdBundance to accelerate creative development and drive campaign improvements through proven concepts and creative variations.

Together, we developed authentic static and video creatives that resonated with the bariatric community. Each piece of net-new content was built on direct response principles, trending concepts, and past learnings to maximize performance, while creative variations were used to boost conversions.

The partnership resulted in:

  1. Achieved ROAS ranging from 2.5x to 4.3x across campaigns

  2. Reached click-through rates up to 2.31% on top-performing creatives

  3. Increased conversions while maintaining an efficient CPA through authentic storytelling and direct-response principles

  4. Scaled winning creative variations to sustain performance and extend ad lifespan

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